Skip to main content

5 Items That Aren't New Year's Resolutions

Typically the first post of the new year would be about something like goal setting or making a vision board*. As a matter of fact, I would imagine that most of the sales managers, team leaders and other mentor types are going down that path this time of year. But after the year we just had I figured you could use a respite from motivational talks. 

Let's face it. Whatever New Year's resolutions or goals you set at the beginning of 2020 probably got thrown out in mid-March, along with college basketball and pro sports. I considered kicking myself for not hitting the sales numbers that I had set for myself, but what would be the point of that? I think that most of us did pretty good considering the circumstances.

My suggestion for you is this: Take 2020 and put it in the past. Forget about and never speak of it again. Much like that shameful one-night stand you had in college, let it be. No one will think less of you as long as you don't mention it again.


 

As for those resolutions, recycle them. If you goal was to make $100k last year and you didn't even come close to that number, aim for it again. What is the point of recalculating new goals when you didn't hit the last ones?  As for 2021, I have set the same goals (not resolutions) but with a few other items mixed in. My list looks something like this.

  1. I'm not going to be so hard on myself. Not hitting goals during a global pandemic is fine, as long as you can...
  2. Be more flexible to change. Yes, the vaccine is finally here but the virus will still be around for a while, in some form or fashion. Stay adaptable in case things go sideways again. Hopefully you may already have a game plan in your head. Think of it as a quarterback who gets to the line of scrimmage only to see the defense is showing a blitz. You may have to call an audible, which is fine, but make sure you have a couple of options on which audible to call.
  3. In your downtime (assuming you have any) look for a passive income stream. Even though I didn't make tons of money this past year I did take advantage of a few investment opportunities. And when those lean times come around I'll have a little more in my pocket. 
  4. Stay motivated. I have decided to add a few minutes into my schedule each day listening to or watching something positive. YouTube is full of content and a five or ten minute video can help tremendously. If the video is horrible, I can find another one.
  5. Create a mastermind group. Most people would not consider three people on a Zoom call a mastermind group, but that is how we set it up. Each Wednesday at noon we talk over our lunch (BYOL) and compare notes. My group consists of myself and two other insurance agents who, because of geographical distances, are not really in competition with each other. We share ideas and discuss what works and doesn't work when it comes to our marketing. 
If you have any other ideas or suggestions, leave them in the comments section. In the meantime, have a great 2021 and stay healthy.

*At the beginning of 2020 a friend of mine invited me to her vision board workshop. I thought I did a pretty good job, but nowhere had I included pictures of me in the hospital, attending funerals and losing vast amounts of income to a pandemic. 

Chris Castanes is a professional speaker who helps sales people succeed through workshops and humorous presentations. He's also the author of "You're Going To Be Great At This!", a humorous look at sales. For booking information, click here. He's also the president of Surf Financial Brokers selling life and disability insurance in several states.

Comments

Popular posts from this blog

When It Rains, It's Time To Call

If you're anything like me, you hate to cold call. Especially when the weather is nasty. But when I first started out in the business, I had to "drop in" on people because I didn't have any contacts or referral sources.  Working in a B2B setting was difficult to get the decision maker when he or she was out playing golf or "taking the rest of the day off" when it was nice and sunny. I did realize, however, that the odds of contacting business owner and manager increased greatly when the weather was bad. I also realized that the worse the weather was, my competitors wouldn't be out in it either. That left me, alone in the rain or sleet or hail, to call on prospects that I wanted to convert to customers. And it worked more often than not. If you're having a hard time trying to pin your B2B prospect down, try making an in-person visit or a phone call when the weather is bad. It may work for you.    Chris Castane s is a humorous speaker who helps sales ...

Introducing the "You're Going To Be Great At This!" Podcast

I was pretty surprised when I saw that my last blog post was several months ago. Time really does fly when you're having fun, or in my case, just having a busy workload. In the last few months I've been on the road for an approximate total of 9 weeks. Needless to say I get less than motivated to work in a hotel room after selling insurance for 8 hours, so blogging isn't on my "to do" list. While driving in my car during these trips I try to make my time productive my listening to podcasts on business and marketing. I'm not sure if someone was trying to tell me something but over the course of a week or so, I heard 4 episodes on how starting a podcast can help boost your business. After mulling this over and considering my options, I decided to take the plunge and start one myself. I've had a YouTube channel for a while which is fine, but I wanted to do something a little different. So I decided to start the "You're Going To Be Great At This!"...

The Telemarketer's Leads - A Dumb Story

For a brief few months I worked as a telemarketer for a small firm owned by a young married couple. The husband was a bit of a hot head and kind of a jerk on occasion, but his wife was nice and had to put up with the guy.  One of their clients was a mobile home company that wanted people to come to the lot and see how awesome their singlewides and doublewides were. As telemarketers we offered incentives like a cooler and camera (back when they weren’t part of your phone) and other assorted giveaways. We got a small commission if we could book the client. My coworkers and I would call from a list of leads that our employers had purchased from someone. These leads were supposedly “qualified” ahead of time, meaning that they had been vetted to meet the needs of the client, the mobile home company. Unfortunately, most of the leads were useless. The people we spoke to didn’t live in the right geographical areas or their incomes were too low.  “Why aren’t you guys closing anyone?” t...