A Conversation On Marketing To Real Estate Agents (And other stuff)

I recently had a great conversation with Bill Whitaker, realtor and owner of RawtapeRPM.com. Bill talks about his time in the real estate business, and his journey that led to running a business as a consultant and coach for real estate agents all over the country.

Below is the footage of the conversation. Please subscribe to our YouTube channel.

Chris Castanes is a humorous speaker and former comedian who helps sales people succeed through workshops and humorous presentations. His newest book, "Nearly Motivated", is yet another humorous look at sales. For booking information, click here. As president of Surf Financial Brokers , he sells life and disability insurance in several states.

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The Telemarketer's Leads - A Dumb Story

For a brief few months I worked as a telemarketer for a small firm owned by a young married couple. The husband was a bit of a hot head and kind of a jerk on occasion, but his wife was nice and had to put up with the guy. One of their clients was a mobile home company that wanted people to come to the lot and see how awesome their singlewides and doublewides were. As telemarketers we offered incentives like a cooler and camera (back when they weren’t part of your phone) and other assorted giveaways. We got a small commission if we could book the client. My coworkers and I would call from a list of leads that our employers had purchased from someone. These leads were supposedly “qualified” ahead of time, meaning that they had been vetted to meet the needs of the client, the mobile home company. Unfortunately, most of the leads were useless. The people we spoke to didn’t live in the right geographical areas or their incomes were too low. “Why aren’t you guys closing anyone?” the boss w

Planting Seeds Vs. Landmines

Analogies are everywhere in business these days, but the sales profession has some of the best ones. One I have used for years is that when prospecting and marketing for clients, you should be leaving landmines everywhere, because sooner or later, someone will "step on it" and your sales will blow up. Recently, Davan Johnson, a coworker and friend of mine, appeared on my YouTube channel and we discussed prospecting for clients. He used the analogy of "planting seeds" while "preparing for a harvest". I chuckled as I explained that I preferred my more violent analogy. "I'm attaching life insurance applications to the landmine," I said. Feel free to use either analogy when you consider your prospecting plans. Both have the same principle, which is to always look for opportunities to meet people and tell your story. You never know when one will blossom or explode. Ch ris Castane s is a professional speaker who helps sales people succeed through

How Lame Will Your Holiday Party Be This Year?

Over the years I've worked with, and for, many companies, large and small. And as each of these companies varied in size, structure and philosophy, there was also differences in how they handled the issue of a "holiday" party. As the Christmas party became a Holiday party (and to be fair, not everyone celebrates Christmas and I can respect that), the parties themselves morphed into several formats, or worse, just disappeared altogether. One company I worked with left the issue to each location's manager to provide for a small "get together" and a small amount of petty cash could be used for refreshments. Since our location was rather small, the manager would order a few pizzas and provide soft drinks in their home. There was an unofficial "bring your own" policy for alcoholic drinks and we even had a gift exchange. It was all good and everyone behaved, however each year we would receive some story from the home office about how another location&

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