You're Going To Be Great At This!

I've been off the grid for a while, and for good reason. In a nutshell, I had hit a wall. Creating content for this blog, along with memes (which I hope are funny) and short videos takes a toll. And since I have another role as president of Surf Financial Brokers , which can involve lots of travel, my time and mental energy had nearly gotten wiped out.  However, I have also used that time to decide what I wanted to focus on in my next book. My only other book, " You're Going To Be Great At This! " was written and published in 2017, so you would think I have more to offer. But I didn't want the follow up to be the throwaway information. In a lot of ways it's like a musician who releases several albums and then the record label wants to release the stuff that sucked and didn't make it to the other albums. I don't want to do that to you. Also, my master plan is to use the next book as a link to my future speaking engagements. Hopefully Covid is behind us ...

For the most part, selling insurance is a Monday through Friday job, with a few exceptions. There are those people who are only available on the weekends, and for those clients I make appointments. However, there was a time at the beginning of my sales career when a sales manager required us to cold call on a Saturday and it didn't always end up as planned.  Our sales crew had fallen behind in our production goals and apparently the sales manager was getting grief from his boss (or bosses). Either way, he announced to us during a Friday morning meeting that we would be working the following morning, which was a cool Saturday in the fall. No one was pleased to hear this since most of us had plans to sleep in or do something more enjoyable.  After we complained a bit the manager said we could ride in pairs, so I looked over at a guy I knew and got along with, Frank. We nodded at each other and after the meeting we came up with a game plan for our Saturday morning. Frank said he ...

When I talk to sales organizations I give my definition of sales, which is a bit different than the one you would find in a dictionary.  A sale is the actual transaction, where "sales" and "selling" are the steps that lead up to that transaction. You see, sales is trying to convince, cajole or urge someone to take action now , not later. Also, there does not need to be a monetary goal at the end of the process.  Think of a college basketball team. The freshmen, who have come from different high schools with different coaches, are now playing for their new coach, who has a specific game plan in mind. He has to convince his new players (we're assuming that the upperclassmen have been convinced) to "buy in" to this plan so they are all on the same page.  Anyone who has tried to talk a co-worker into trying a new way of doing things or tried to convince a toddler to eat their vegetables is "selling". In other words, we all sell.  But the part of ...

Over the years I have moved around a bit working for several companies. The reasons for doing this have varied, but mostly it came down to a couple of factors. The first one being money.  For example, I went to work with a very large insurance company years ago. They offered me a base salary and a commission based on my sales. My job was to contact current clients and have them come by the office to purchase life insurance. When these people would come into the office the other staff members would write the policies seeing notes I had already put into the client's file. I didn't get my commissions and brought this up to my superior, who didn't care. After seeing this happen again and again I left with no explanation.  Another reason I have left jobs is because the recruiting manager was less than truthful about the job. As I have mentioned in my book, when I interviewed for my first sales job (I was right out of college) the recruiter said all kinds of things that weren...

Sales people know that one of the hardest parts of the job is prospecting. As a former colleague of mine used to say, "I spent most of my day just trying to find someone to talk to." Prospecting is what keeps the sales pipeline full. An empty pipeline can mean trouble.  Of course, there are different ways to solve the issue of the pipeline. One is to cold call, which can work for some people. I spent the early years of my sales career calling on people at their homes, which was a horrible way to work. Putting yourself in the prospect's shoes, you probably wouldn't want someone to come to your home unexpectedly while you were relaxing after a hard day at work, much less someone trying to sell you something. Personally speaking, I have no problem whatsoever with cold calling businesses. As a matter of fact, after calling on people at their homes for a year of so (and having guns pulled on me), any fear of cold calling an office building was non-existent. The battle was ...

For those of us who work on a "commission only" basis, it can be difficult to make a budget for household expenses or other personal financial decisions. Not knowing from one month to the next what your income will be can be tough. With this in mind, many sales professionals have decided to supplement their income with extra income, by either working a part-time job, starting a business on the side, or working as a "gig" employee. Years ago when I was just getting started selling insurance, I would work a part-time job in a retail store. This extra income helped to pay some of my expenses, which helped out tremendously until I could get my career off the ground. As soon as it looked like I may be okay, I turned in my notice. The funny part was that my retail manager asked if she could keep me on the payroll in case one of the other employees called in sick. I worked about once a month for them for another 2 years. A friend of mine who is also an insurance agent, has...

It doesn't matter what you sell, or whether it's a product or a service, we all deal with people who just will not commit to buy, much less keeping an appointment. Some people would say that these people are not ready to buy or they are on the fence. One of my co-workers would just call them "flakes". And as she says, "No one likes a flake." When I lead a sales training session I mention that my definition of sales is a bit different than most people's. To me, sales isn't a transaction, but an attempt to convince someone to do something that may or may not want to do, but do it as soon as possible.  Let's use the example of a family that needs a new car. The old one is on its last legs, high mileage and needs to be serviced quite frequently. The purchase of a new vehicle keeps getting put off for several reasons, but more than likely this family just doesn't want to spend the money on a car.  Or we could use the example of a young family that...

In the previous post, I discussed how companies, and their management teams, react when sales drop. The numbers affect the bottom line, which affects the profitability of the company, which in turn can lower bonuses and other perks, like profit sharing. The company, not sure what to do, begins to institute a program of micromanagement, making everyone more accountable for their time, while at the same time, making all the sales people miserable. That's the macro perspective. On the other hand, what happens to the sales person is a bit different. Especially if they are dependent on commissions, which are a reflection of their sales numbers, to pay their bills. Yes, they are miserable because they are under a microscope from management. Suddenly the sales person has to copy their bosses on items like details of appointments, how many phone calls were made, why the customer didn't buy and so on. Along with getting pestered by management, the sales person is also having to figure o...

A few weeks ago I joined an online meeting sponsored from a LinkedIn group. This group usually has a presenter or speaker who gives advice to the group, which is mostly made up of small business owners and other entrepreneurs.  As the presenter talked about sales and ways to improve the bottom line, someone in the group asked a question about how to manage others when sales drop. The speaker made a comment that hit me in the gut. "As sales decrease, there is an increase of micromanaging." Words had never been truer.  I immediately thought back on all of the times when my own production had taken a dive. On those occasions when I was working in an agency with managers, the micromanaging would begin. There was much hand-wringing. "What are we going to do to get you out of this slump?" I would hear.  My first thought was to ask, "Where were you when I was doing well?" I thought better of asking, because I knew the answer already. And the answer to getting out...

One of the great things about being an independent contractor is that I, as a "business owner", get to make my own decisions when it comes to marketing. Instead of trying to reinvent the wheel, I can look at what has worked for others in my industry and put my own spin on that. But every once in a while, I like to see if I can find a way to reach prospective clients in a way my competitors haven't. At the end of last summer I was having a meal at a chain restaurant. Our server, a young woman in her early 20's, was lamenting that people stole her pens when paying with a credit card. "I have to go to the store each day and buy pens," she said with a tired look in her eye. "People just assume that the pens are for the taking." I nearly forgot the conversation until a few weeks back when my own daughter, who had just gotten a job as a server at another chain restaurant, made the same complaint. She had called to ask if we had any extra pens at our hous...

There are those of us in the sales profession who get paid only by commission. If we don't sell, we don't get paid, so there is a bit more pressure to produce. I've worked in various kinds of pay situations, which include commissions and a draw, a salary plus commission, salaries that increase as production numbers go up, and of course, the 100% straight commission scenario. People who work on "full commission" are a bit different than most others. When you speak to these people you notice that there is a totally alternative attitude. It's almost like a financial version of one of the danger acts you see at the circus or carnival. To say they are "all in" in an understatement.  At the same time, they may have a support system in place. Perhaps a spouse who works and can assist with paying the bills when sales are slow. Or they may have some sort of passive income, like rental properties. Those kinds of safety nets provide some stability, as well as t...

As a member of several sales groups on Facebook and LinkedIn I have noticed that the question that is asked the most is "Where do I find clients?" When it comes to selling, this is the proverbial conundrum wrapped in an enigma inside a puzzle. If you haven't read my book , one of the themes is that many companies are offering full commission sales jobs, which means that they can hire anyone and everyone at minimal risk because if these new recruits don't sell anything, the company doesn't have to pay anything. That puts a lot of the responsibility for finding prospects on the shoulders of the new hire.  As I state in my book, my first real sales job was selling insurance door-to-door in rural North Carolina. In the hiring process we were told that we would pick up renewals from people who had the policy and "they will give you the names of people to see". The implication was that when I showed up to get a renewal check there would be several names on a s...

In the previous post I discussed a few aspects of transactional selling as opposed to relationship selling. The "get in and get out" aspect of a quick transaction means that one doesn't necessarily have to build a rapport with a client at all. But is that a good thing? When I worked for a large insurance company a years ago it was instilled into our brains that we had to build a relationship with our clients. That does not mean we had to be their friend or their confidant, but instead we were to learn about some of the client's interests, family issues and other information that we could draw sales from in the future, as relationship selling has shown to garner more repeat business from the client. Not only will people buy from you if they like and trust you, but they will continue to buy from you if you keep the rapport going. But meaningful relationships are a two-way street, which means that you have to pull back the curtain and allow the client to see your world ...

From time to time I like to talk with someone I know and admire, hoping that they will instill some wisdom that can help me succeed. So last week I talked with my good friend and colleague, Jeanne Doran aka The Insurance Goddess. We discussed how she and I met and I asked for her permission to use some of her sage advice in the blog. As a gracious lady, she said yes.  I met Jeanne about 10 years ago when selling health insurance was a viable source of income. She was working for the Gilston Agency in Charleston, SC and I was contracted through them to sell a major medical coverage. I'm not sure if she was a CSR but she helped me over the phone and email with some issues occasionally. Always helpful and a bit sarcastic (like me!), I kept in contact with her, even after she left Gilston. I had a life insurance carrier that I liked to use and got Jeanne contracted.  More importantly, I would call Jeanne when I had questions about health insurance. She was, and still is, a great r...

One of my old sales managers had been in the insurance business for about 40 years and had probably forgotten more about sales than I will ever know. Every Monday morning during our weekly sales meeting he would open up a discussion on any topic related to our work. If one of us was having a hard time closing a client, we would analyze the situation as a group and try to find ways to help solve the problem.  On those occasions when a new agent was having a hard time presenting a product our manager would say that a story would help. In some parts of the sales community, a good story is needed for every situation. If you are selling a car, you need to have a story about someone who bought that car and was the happiest person ever after. Selling homes? You probably have a story about how someone bought a fixer-upper and flipped it for a nice profit.  One note: Don't make up or embellish a story. Someone may actually want to verify it, so make your story truthful.  In the in...

Typically the first post of the new year would be about something like goal setting or making a vision board*. As a matter of fact, I would imagine that most of the sales managers, team leaders and other mentor types are going down that path this time of year. But after the year we just had I figured you could use a respite from motivational talks.  Let's face it. Whatever New Year's resolutions or goals you set at the beginning of 2020 probably got thrown out in mid-March, along with college basketball and pro sports. I considered kicking myself for not hitting the sales numbers that I had set for myself, but what would be the point of that? I think that most of us did pretty good considering the circumstances. My suggestion for you is this: Take 2020 and put it in the past. Forget about and never speak of it again. Much like that shameful one-night stand you had in college, let it be. No one will think less of you as long as you don't mention it again.   As for those reso...