You're Going To Be Great At This!

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Is Your Email Marketing Working For You?

In a recent episode of "You’re Going To Be Great At This!", I talked with email marketing expert Amy Benicewicz about the evolving landscape of digital communication. The conversation centers on how businesses can move beyond basic newsletters to create meaningful, high-converting connections with their audience. Amy shared her "awesome advice" for anyone looking to refine their strategy, emphasizing that email remains one of the most powerful tools in a marketer’s arsenal when used with intention. One of the primary takeaways was the importance of "knowing your why" before hitting send. Amy explained that many businesses fail because they treat email as a chore rather than a strategic opportunity. She encourages marketers to define the specific goal of every campaign—whether it’s to educate, entertain, or sell—and to ensure that the content provides genuine value to the recipient. By focusing on the user’s needs first, brands can build the trust necessary...

Getting Your Prospect's Attention

In the noisy world of modern sales, standing out is no longer just about having a great product; it’s about creating a great first impression. In a recent episode of the "You're Going To Be Great At This" podcast, Elizabeth Brewington joins the conversation to dive deep into how professionals can effectively grab a prospect's attention. The discussion emphasizes that in an era of digital overload, the traditional "cold" approach is evolving into a more personalized strategy that prioritizes human connection over generic scripts. One of the foundational pillars discussed is the importance of pre-call research. Brewington highlights that generic outreach is often ignored because it lacks relevance. By taking just a few minutes to look into a prospect’s recent milestones, LinkedIn activity, or company news, you can transform a cold lead into a warm conversation. This preparation allows you to show the prospect that you have invested time in understanding their ...

Building a Culture of Service Excellence

In a world where automation and AI are becoming the standard, human-centric service is no longer just a "nice-to-have"—it is a competitive advantage. In a recent episode of the "You're Going To Be Great At This" podcast, Dave Gulas, co-founder of EZDC 3PL and host of the Beyond Fulfillment podcast, tells us about how he makes customer service a priority while making the most of his competitors' complacency. We also discuss 3PL's (third party logistics) and how they help online businesses. He also shared his philosophy on how to bake customer service into the very DNA of an organization. Dave emphasizes that you cannot provide world-class service to your clients if you aren’t providing it to your employees first. When employees feel supported, valued, and empowered, that positive energy naturally overflows into their interactions with customers. One of the simplest yet most effective ways to stand out is through responsiveness. Dave discusses the impor...

Taking Your Small Business To The Next Level

On a recent episode of the "You're Going To Great At This" podcast, I interviewed Stone Payton, the co-founder of Business RadioX, about his journey in entrepreneurship, the mechanics of scaling a business, and the power of professional coaching. Stone shared his background and how he transitioned into the world of business media. One of the key takeaways was that scaling isn't just about getting bigger; it's about creating systems and processes that allow the business to run without the constant intervention of the founder. Even those that may sound easy, but it can be a long and time consuming process. Unlike traditional "hard sell" tactics, Payton also advocates for building genuine relationships. His "pro-relationship" approach to business development, which focuses on providing value first. This process also can take time, but it can also produce much more success and help grow a much more sustainable business. Of course, this all goes h...

You Need To Follow-Up After A Networking Event

Networking is important for the success of our business, sales goals, and even personal relationships. Meeting people and building a rapport with them can lead to other introductions and referrals. But what should you do after a networking event to increase the odds of meeting your goals? Years ago, I would go to a networking event and hand out business cards like I was dealing poker. People would be polite and say "thank you" with an occasional "I'll give you a call". Of course, they did not call. Disappointed, I would question why I should bother and ask myself how this was working for other people. A coworker explained that I needed to be more proactive. Instead of handing out my cards (which are not cheap, by the way), I should be collecting cards from others, and following up on my own. This worked and I was soon booking appointments and getting some traction. Recently, I had Dorien Morin-Van Dam, host of the Strategy Talks podcast (a great listen) and we ...

Talking About My Books On Dave Campbell's Podcast

I recently had the pleasure of guesting on Dave Campbell's "Living The Next Chapter" podcast, which focuses on authors and their books. I had a great time talking about the writing process and my unique way of promoting them. When I was in the process of starting my podcast, I did a search on Spotify and discovered Dave's "How To Podcast" show, which I suggest to anyone considering starting a podcast. At the end of the episode, Dave mentioned that he had a meetup group and that they discussed the podcasting world. I tuned in and immediately felt welcomed by the group. I learned a lot about the process, but more importantly, I met some great people who were also beginners, as well as others who were veteran podcasters. An interesting note about Dave is that he has 9 podcasts, and how he does it, I'll never figure out. But his knowledge and willingness to help others demonstrate what a good guy he is. Give it a listen and check out Dave's other podcas...