You're Going To Be Great At This!

In the noisy world of modern sales, standing out is no longer just about having a great product; it’s about creating a great first impression. In a recent episode of the "You're Going To Be Great At This" podcast, Elizabeth Brewington joins the conversation to dive deep into how professionals can effectively grab a prospect's attention. The discussion emphasizes that in an era of digital overload, the traditional "cold" approach is evolving into a more personalized strategy that prioritizes human connection over generic scripts. One of the foundational pillars discussed is the importance of pre-call research. Brewington highlights that generic outreach is often ignored because it lacks relevance. By taking just a few minutes to look into a prospect’s recent milestones, LinkedIn activity, or company news, you can transform a cold lead into a warm conversation. This preparation allows you to show the prospect that you have invested time in understanding their ...

In a world where automation and AI are becoming the standard, human-centric service is no longer just a "nice-to-have"—it is a competitive advantage. In a recent episode of the "You're Going To Be Great At This" podcast, Dave Gulas,  co-founder of EZDC 3PL and host of the Beyond Fulfillment podcast, tells us about how he makes customer service a priority while making the most of his competitors' complacency. We also discuss 3PL's (third party logistics) and how they help online businesses. He also  shared his philosophy on how to bake customer service into the very DNA of an organization. Dave emphasizes that you cannot provide world-class service to your clients if you aren’t providing it to your employees first. When employees feel supported, valued, and empowered, that positive energy naturally overflows into their interactions with customers. One of the simplest yet most effective ways to stand out is through responsiveness. Dave discusses the impor...

On a recent episode of the "You're Going To Great At This" podcast, I interviewed Stone Payton, the co-founder of Business RadioX, about his journey in entrepreneurship, the mechanics of scaling a business, and the power of professional coaching. Stone shared his background and how he transitioned into the world of business media. One of the key takeaways was that scaling isn't just about getting bigger; it's about creating systems and processes that allow the business to run without the constant intervention of the founder. Even those that may sound easy, but it can be a long and time consuming process.  Unlike traditional "hard sell" tactics, Payton also advocates for building genuine relationships. His "pro-relationship" approach to business development, which focuses on providing value first. This process also can take time, but it can also produce much more success and help grow a much more sustainable business.  Of course, this all goes h...

Networking is important for the success of our business, sales goals, and even personal relationships. Meeting people and building a rapport with them can lead to other introductions and referrals. But what should you do after a networking event to increase the odds of meeting your goals? Years ago, I would go to a networking event and hand out business cards like I was dealing poker. People would be polite and say "thank you" with an occasional "I'll give you a call". Of course, they did not call. Disappointed, I would question why I should bother and ask myself how this was working for other people. A coworker explained that I needed to be more proactive. Instead of handing out my cards (which are not cheap, by the way), I should be collecting cards from others, and following up on my own. This worked and I was soon booking appointments and getting some traction. Recently, I had Dorien Morin-Van Dam, host of the Strategy Talks podcast (a great listen) and we ...

I recently had the pleasure of guesting on Dave Campbell's "Living The Next Chapter" podcast, which focuses on authors and their books. I had a great time talking about the writing process and my unique way of promoting them. When I was in the process of starting my podcast, I did a search on Spotify and discovered Dave's "How To Podcast" show, which I suggest to anyone considering starting a podcast. At the end of the episode, Dave mentioned that he had a meetup group and that they discussed the podcasting world.  I tuned in and immediately felt welcomed by the group. I learned a lot about the process, but more importantly, I met some great people who were also beginners, as well as others who were veteran podcasters. An interesting note about Dave is that he has 9 podcasts, and how he does it, I'll never figure out. But his knowledge and willingness to help others demonstrate what a good guy he is. Give it a listen and check out Dave's other podcas...

As entrepreneurs, business owners and other self-employed types, we are always try to learn how to work efficiently, maximize profits and keep our focus on the future. Sometimes, we overlook an obvious resource. By listening to the stories of how others in our shoes have made the journey to successful business person, we can see how our own stories are either similar or completely different. I personally love reading biographies of successful business people throughout history. Recently I finished David McCullough's book, "The Wright Brothers". Most of us know the story of these two bicycle shop owners who figured out how to fly and control the flight. However, there were other parts of this story that I learned. Their tenacity, business acumen and planning were integral to their success.  This is usually the case of most successful people.  By reading or hearing of these kinds of examples, we can look at our experiences to learn as well. Recently I had Adam Griggs of the...