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Building a Culture of Service Excellence

In a world where automation and AI are becoming the standard, human-centric service is no longer just a "nice-to-have"—it is a competitive advantage. In a recent episode of the "You're Going To Be Great At This" podcast, Dave Gulas, co-founder of EZDC 3PL and host of the Beyond Fulfillment podcast, tells us about how he makes customer service a priority while making the most of his competitors' complacency. We also discuss 3PL's (third party logistics) and how they help online businesses. He also shared his philosophy on how to bake customer service into the very DNA of an organization.

Dave emphasizes that you cannot provide world-class service to your clients if you aren’t providing it to your employees first. When employees feel supported, valued, and empowered, that positive energy naturally overflows into their interactions with customers.

One of the simplest yet most effective ways to stand out is through responsiveness. Dave discusses the importance of "being there" for the client, especially when things go wrong. In the logistics world—or any high-stakes industry—clients don’t expect perfection, but they do expect communication. Providing real-time updates and being proactive about challenges builds trust that marketing alone cannot achieve.

Dave suggests that building a service culture requires hiring people who have a natural inclination to help others. During the interview process, look for candidates who take pride in problem-solving and genuinely care about the outcome for the customer. 


Excellence cannot exist without accountability. Dave notes that a true culture of service involves owning mistakes. Instead of finger-pointing, a service-oriented team asks, "How did this happen, and how do we ensure it doesn't happen again?" This transparency actually strengthens the bond with the customer because it shows integrity.

As Dave Gulas illustrates, excellent customer service isn't about a single grand gesture; it’s about the consistent application of empathy, speed, and reliability. By focusing on your people and prioritizing the human connection, you create a business that doesn't just survive but thrives through word-of-mouth and long-term loyalty.

Watch the full episode here and please subscribe!

Chris Castanes is a humorous speaker who helps sales people succeed through workshops and humorous presentations. His new book, "Nearly Motivated" is available on Amazon. For booking information, click here. His new podcast, "You're Going To Be Great At This!" is available on most platforms.  He's also the president of Surf Financial Brokers selling life and disability insurance in several states.

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