When It Rains, It's Time To Call

If you're anything like me, you hate to cold call. Especially when the weather is nasty. But when I first started out in the business, I had to "drop in" on people because I didn't have any contacts or referral sources.

Working in a B2B setting was difficult to get the decision maker when he or she was out playing golf or "taking the rest of the day off" when it was nice and sunny. I did realize, however, that the odds of contacting business owner and manager increased greatly when the weather was bad.

I also realized that the worse the weather was, my competitors wouldn't be out in it either. That left me, alone in the rain or sleet or hail, to call on prospects that I wanted to convert to customers. And it worked more often than not.

If you're having a hard time trying to pin your B2B prospect down, try making an in-person visit or a phone call when the weather is bad. It may work for you.

Chris Castanes is a humorous speaker who helps sales people succeed through workshops and humorous presentations. His new book, "Nearly Motivated" is available on Amazon. For booking information, click here. He's also the president of Surf Financial Brokers selling life and disability insurance in several states.

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