Skip to main content

Speaking With Doughnuts

A couple of years ago, before Covid arrived, I was asked to speak at a breakfast meeting of a local civic organization. I brought a few copies of my book along just in case someone wanted to purchase one. The person who had invited me to speak apparently had a last minute appointment or something and couldn't be there, but he let the rest of the group know who I was and why I would be there.

As I walked in a young professional looking man approached me and introduced himself. "Hi, I'm Bob. We're looking forward to your talk," he said. "Please feel free to eat something. It's on us." He pointed to a table filled with store bought muffins and Krispy Kreme doughnuts, my favorite. Since I had not eaten breakfast at home (I was told there would be food) I thanked him and treated myself to an assortment of the delicious round treats. In retrospect, I probably had too many, but hey, you only live once, right?

The young man was the president of the group and he opened the meeting by going through some general housekeeping information ("Don't forget to clean up when we leave.") I sat there listening to him as he discussed some other business that had apparently been tabled at the last meeting, as well as "new business" regarding an upcoming fund raiser. 

While the rest of the group spent the next 15 minutes discussing items on the agenda, I continued to dine on the doughnuts. Being a bit self-conscious of my appetite, I looked around the room and could see that the others were also stuffing muffins, doughnuts and pecan twirls into their mouths. I wasn't alone.


At this point I had been there for close to an hour. As I tried to get mentally prepared to speak at any moment I noticed my concentration was fading. Then it hit me. The carbs were going to put me, as well as a majority of the attendees, into a sugar overload.

"And now I'd like to introduce you to our speaker," I heard from what sounded like it was a mile away. "He's written a book on sales and is going to share some basic ideas and maybe a story or two." I looked up as he said my name.

As I walked to the front of the room I could sense that everyone was about to pass out. Even though this group was halfway through a second urn of coffee, the carbohydrates were putting up a good fight. I was in the same shape as everyone else in the room. Aware of how groggy I was, I gave myself a short jab to the stomach. Anything to wake me, and the rest of this group, up.

I screamed, "Did anyone else eat too many doughnuts or is it just me?" I asked as I rubbed my eyes the way I do when I wake up too early. They laughed, which helped getting the blood flowing again. I made a couple more jokes about how we could all have used some insulin.

Eventually I got through my talk. Everyone was polite and clapped, thanking me for coming and the meeting broke up. No one asked about my book, which was fine, because as usually is the case in a situation like this, there was a lesson to be learned. That lesson is to be prepared for the overly carbed breakfast meeting and don't eat all of the doughnuts. 

Chris Castanes is a professional speaker who helps sales people succeed through workshops and humorous presentations. He's also the author of "You're Going To Be Great At This!", a humorous look at sales. For booking information, click here. He's also the president of Surf Financial Brokers selling life and disability insurance in several states.

Comments

Popular posts from this blog

My Short Post On Social Media

Are you leveraging social media to help your business? Are you posting daily and creating content like the "experts" say to do? Most importantly, are you getting results? I've tried using most of the more popular platforms for my insurance business, as well as my writing and speaking business. To say the results are "mixed" would be generous. This may be because I really haven't invested much into advertising on these platforms.  The way I see it, when Facebook, for example, allows me to set up a free page for my business, that is like a "free trial" to see if I can get any interest in my product or service. After nearly 15 years of this trial period, I have garnered little to no business.  One can come up with two arguments here. The first is why would you throw money at advertising when you haven't seen any returns. The other side is that "you could have done better if you had quit being a tight ass penny pincher." Fair enough. But ...

How To Prevent (Or Lessen) Momentum Killers

Have you had a great sales run, with the wind at your back as you continue to sell and make money, only to have some event or holiday slow down your momentum? It's happened to all of us. I compare it to running at full speed down a field, and out of nowhere comes a patch of mud and tar, designed specifically to slow you down and make you work harder.  An example of this is the holiday season. For some industries, the end of the year is a great time to make those last minute sales and thin out inventories. But for others, it can be horrible. Let's face it, the holidays are about spending money on fun stuff, like electronics and clothes. No one is even thinking about buying insurance, unless they have to.  "I can't spend any money on life insurance because I have to buy Christmas gifts," is what I hear each year. (Nice priorities, by the way!) Having been through this for a few years I now plan ahead. Instead of beating my head against a wall trying to get people to...

Keeping Your Pipeline Full

One of the biggest hurdles I've faced in my career has been finding prospects, moving them through the sales process, and turning them into clients, all while constantly being on the hunt for more prospects. It's an endless cycle. (In my industry, it can be even harder to sell something when people ultimately don't want to buy. If your client is a young couple with kids and a mortgage, do you think they would rather spend money on a vacation or a life insurance policy?) Having a good referral system and making networking effective are the best ways to start the process of keeping the pipeline full. Having a center of influence or creating a friendly relationship through networking can save a lot of time and be much less expensive than buying leads.   One of the most effective things you can accomplish is to establish a "referral network". This may take some time to get going but if you can find four or five good sources who are willing refer to each other, you can...