Recently I did an interview with Mitch Russo of Thrive Global, an American company that provides behavior change technology and media to support individuals struggling with stress and burnout. And with plenty of both in sales, Thrive Global has found a niche. Founded by Ariana Huffington in 2016, the company is now highly regarded and was named one of "The Top 10 NYC Startups to Watch in 2017" by Inc. Magazine.
Our interview was on the topic of "How To Be Great At Sales Without Seeming Salesy". Personally I don't think people want to be "sold", even though I have worked with companies that think the opposite. This is fine if you believe that, but I won't work for them again. In my world, building a rapport with someone is going to go a lot farther for me down the road than just a transactional sale.
Given that we are currently in the midst of a global pandemic, the interview was timely as we discussed recent events and how to work around it all, plus other topics.
So, without further ado, here's the link to this interview. I hope you enjoy it and as always, please stay healthy.
Chris Castanes is a professional speaker who helps sales people succeed through workshops and humorous presentations. He's also the author of "You're Going To Be Great At This!", a humorous look at sales. For booking information, click here. He's also the president of Surf Financial Brokers selling life and disability insurance in several states.
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