Skip to main content

Moving the Goalposts

Many years ago I had it in my head that I wanted to get my securities license to add to my insurance license. It seemed back then (pre-2008) that selling mutual funds and other variable products would complement my existing practice. As that floated in the back of my head I got a phone call from a sales manager for an insurance company asking if I'd be interested in working for them. I told the guy I'd be open to discussion.

A week or so later we talked again and this guy tells me that they also had the means to "open a window", which meant they could get me the opportunity to take the exams needed. I accepted the job and went about selling their mediocre (at best) policies.

As time went on, I noticed that there was only one other agent, John, with a securities license. The rest of us were encouraged to send him any investment business. In the meantime, there were several other agents in the same boat as myself. We discussed among ourselves, as disgruntled people do in that situation, and I volunteered to bring this up with management.

When I sat down with the manager and his boss, I asked when I could get my "window opened". The response was that I needed to sell more insurance first. "That's not what I was told when I came to work here," I replied. "I have sold as instructed and now you're changing the rules of the game."

Obviously they could see I was pretty upset, and given that I had been a consistent producer, they said something like, "We'll see what we can do. In the meantime, refer that business to John." 


Needless to say, John got no referrals from me or the rest of the crew. We had been lied to in the hiring process and were pissed off. Within a few weeks I left for another company that followed through on their promise. A month later I had a securities license.

The point of all of this is that too many times we have managers who move the goalposts when we haven't reached the original goal first. And it can be especially harmful to morale when it's something promised from the beginning of the job. If there are laws about truth in advertising, why aren't there laws about truth in hiring? It's no wonder that  turnover is so high and the staff is a revolving door of new people.

As I mention in my book, the same people who are dishonest with their hiring practices usually end up being dishonest with their clients.And the sales team reads right through it and moves on to other companies. Or they do like me and start their own practice and learn from experience.


Chris Castanes is a professional speaker who helps sales people succeed through workshops and humorous presentations. For booking information, click here. He's also the president of Surf Financial Brokers selling life and disability insurance in several states

Comments

Popular posts from this blog

Changing My Scheduling Calendar For 2025

This blog usually has actionable sales tips and advice to help you succeed in your business. This time, I wanted to take a look at another part of your business, which is scheduling appointments or sales calls or whatever you need to schedule.  Having a scheduling calendar that your prospects can make your job so much easier. Instead of calling back and forth to pin a time to meet down, you can let your prospect/client pick their own time. According to FinancesOnline.com, online scheduling can lead to 26% more customers, so sharing your calendar is a real no-brainer. I have a Google calendar that I use to book appointments, but I have also been using Calendly and sharing it on my website and social media. The two calendars are supposed to sync up to avoid double bookings, but recently I discovered an issue.  I had blocked out a couple of days on my Google calendar for a business conference, but Calendly was still showing those days as available. After trying to find a way to f...

A Great Tool For Your Drip Marketing Campaign

In today's fast-paced world, staying connected and informed is key to successful networking. Imagine having a tool that keeps you updated on your prospects' achievements and interests without lifting a finger. Enter Google Alerts—an easy way to keep your network engaged and your name top of mind. Google Alerts allows you to monitor the web for specific keywords, such as a prospect's name or industry-related topics. When you set up alerts, you receive notifications whenever new content appears online. This enables you to congratulate a contact on a recent achievement or share relevant articles, demonstrating your attentiveness and interest in their success.  Consider a scenario where a client, Mary Johnson*, is mentioned in an article for her outstanding work. With Google Alerts, you receive this information promptly and can reach out with a congratulatory message. This small gesture can strengthen your relationship and keep you in their thoughts for future opportunities. Ne...

Introducing the "You're Going To Be Great At This!" Podcast

I was pretty surprised when I saw that my last blog post was several months ago. Time really does fly when you're having fun, or in my case, just having a busy workload. In the last few months I've been on the road for an approximate total of 9 weeks. Needless to say I get less than motivated to work in a hotel room after selling insurance for 8 hours, so blogging isn't on my "to do" list. While driving in my car during these trips I try to make my time productive my listening to podcasts on business and marketing. I'm not sure if someone was trying to tell me something but over the course of a week or so, I heard 4 episodes on how starting a podcast can help boost your business. After mulling this over and considering my options, I decided to take the plunge and start one myself. I've had a YouTube channel for a while which is fine, but I wanted to do something a little different. So I decided to start the "You're Going To Be Great At This!"...