Skip to main content

4 Reasons to Work On Your Sales Pitch

Have you ever walked into an important appointment, knowing that closing the deal could mean huge commissions or a treasure trove of referrals, only to stammer your way through the presentation? It's happened to all of us at some point of a career in sales. And there is only one thing you can do to prevent this disaster and that is to rehearse.

Just like an actor, you need to learn your lines. You'll need to rehearse your pitch, over and over. Whether you're in your car or in the shower, you should be able to give your presentation in your sleep. And while you are at it, you may as well factor in any and all objections that may be thrown at you. What will all of this practice do for you?


  1. You will have actual confidence. Not that swagger you thought you had before, but now you can answer any questions because you already know the answers. And people will have confidence in you.
  2. You'll earn the trust of your client. People buy from those they like and trust, and showing that you've done your homework lets the client know that you have invested your time into your business. People like that and will think of you credibly.
  3. After practicing so much, you will start to sound natural. In your head, you sound like a robot. "This isn't how I talk," you'll think to yourself, but after a while, you will inject your own speech patterns into the pitch, as well as your own pauses and even humor. All in all, you'll learn how to make the presentation sound like a normal conversation. Which leads to...
  4. Putting your prospect at ease. Once you get to the point of sounding like you are talking to a friend, your client will relax, let down their defenses and listen to you as a consultant instead of a salesperson.

I constantly work on my presentations. In my head I formulate them, reconfigure the format, consider what kinds of questions I will be asked as well as objections. And when I leave an appointment, I reassess what transpired. Was it good or bad? Did I forget anything? What can I do to make it better next time? I need to be critical and honest with myself when reviewing a presentation, and so should you.


Chris Castanes is a professional speaker who helps sales people succeed through workshops and humorous presentations. For booking information, click here. He's also the president of Surf Financial Brokers selling life and disability insurance in several states.

Comments

Popular posts from this blog

Introducing the "You're Going To Be Great At This!" Podcast

I was pretty surprised when I saw that my last blog post was several months ago. Time really does fly when you're having fun, or in my case, just having a busy workload. In the last few months I've been on the road for an approximate total of 9 weeks. Needless to say I get less than motivated to work in a hotel room after selling insurance for 8 hours, so blogging isn't on my "to do" list. While driving in my car during these trips I try to make my time productive my listening to podcasts on business and marketing. I'm not sure if someone was trying to tell me something but over the course of a week or so, I heard 4 episodes on how starting a podcast can help boost your business. After mulling this over and considering my options, I decided to take the plunge and start one myself. I've had a YouTube channel for a while which is fine, but I wanted to do something a little different. So I decided to start the "You're Going To Be Great At This!"...

Changing My Scheduling Calendar For 2025

This blog usually has actionable sales tips and advice to help you succeed in your business. This time, I wanted to take a look at another part of your business, which is scheduling appointments or sales calls or whatever you need to schedule.  Having a scheduling calendar that your prospects can make your job so much easier. Instead of calling back and forth to pin a time to meet down, you can let your prospect/client pick their own time. According to FinancesOnline.com, online scheduling can lead to 26% more customers, so sharing your calendar is a real no-brainer. I have a Google calendar that I use to book appointments, but I have also been using Calendly and sharing it on my website and social media. The two calendars are supposed to sync up to avoid double bookings, but recently I discovered an issue.  I had blocked out a couple of days on my Google calendar for a business conference, but Calendly was still showing those days as available. After trying to find a way to f...

Your Sales Call Autopsy

A friend of mine recently did some contract work for a company. The project took several weeks and the work was much more detailed than my friend anticipated. Not only was the work itself difficult, but so were the other people who he had to deal with while completing the designs and other specifications.  When he was done he did something very important. He waited a few days and then took an objective look at the entire process, where he discovered what worked well, what didn't work well and the lessons he learned in the process. He even posted all of this information in a "bullet point" style on social media. With that information, his future projects will be somewhat easier if he runs into the same issues. Many people in sales and marketing fail to do this. If something works well, they just move on to the next deal. But if they hit a snag and fail to get the sale, they complain about something, usually the client or the working conditions, without having an honest ass...