5 Reasons to Buy My Book

Although I sell insurance I also enjoy speaking engagements and promoting my book. I enjoy having three things going at once because each of them promotes the others. When I speak, I give examples of my insurance stories, which I mention are in the book. When someone reads my book, they learn that I'm an insurance agent and a speaker. And all of my insurance clients know that I've written a book, and most of them have a copy of it.

As I mention in my book, first and foremost of all the products or services we sell, is ourselves. People buy from people they like and trust. By promoting my book with silly memes people see that I have a sense of humor (somewhat deprecating) and I hope that makes them like me. I'm not going to overthink about why people would like me, I just know that if someone likes me, they'll refer me, or my business, or my book to others.

With this in mind, I hope you are subscribing to this blog, following me on Twitter, LinkedIn, Facebook, Instagram (RIP Google+).

And I hope you do go to Amazon and purchase a copy of my book. Here are a few reasons why.

It's not motivational like other books on sales. Hell, it may make you want out of the business.
It gives you tools you can use immediately. You don't have to pass a course or earn my super special certification.
It's sarcastic and politically incorrect. One reader actually called me to let me know that she thought I was "profane". I took that as a compliment.
It's a light read. I've had people told me they read it one sitting. I've also had a few tell me they put it on the back of their toilet and read a chapter at a time.
Life hacks. Most of the tools and ideas I share in the book can be used in your everyday life, even if you aren't in sales.

So I hope you click the link below and purchase a copy. And if you like it, leave a review on Amazon. Thanks!

Chris Castanes is a professional speaker who helps sales people succeed through workshops and humorous presentations. For booking information, click here. He's also the president of Surf Financial Brokers selling life and disability insurance in several states.

Comments

My Short Post On Social Media

Are you leveraging social media to help your business? Are you posting daily and creating content like the "experts" say to do? Most importantly, are you getting results? I've tried using most of the more popular platforms for my insurance business, as well as my writing and speaking business. To say the results are "mixed" would be generous. This may be because I really haven't invested much into advertising on these platforms. The way I see it, when Facebook, for example, allows me to set up a free page for my business, that is like a "free trial" to see if I can get any interest in my product or service. After nearly 15 years of this trial period, I have garnered little to no business. One can come up with two arguments here. The first is why would you throw money at advertising when you haven't seen any returns. The other side is that "you could have done better if you had quit being a tight ass penny pincher." Fair enough. But ...

How To Prevent (Or Lessen) Momentum Killers

Have you had a great sales run, with the wind at your back as you continue to sell and make money, only to have some event or holiday slow down your momentum? It's happened to all of us. I compare it to running at full speed down a field, and out of nowhere comes a patch of mud and tar, designed specifically to slow you down and make you work harder. An example of this is the holiday season. For some industries, the end of the year is a great time to make those last minute sales and thin out inventories. But for others, it can be horrible. Let's face it, the holidays are about spending money on fun stuff, like electronics and clothes. No one is even thinking about buying insurance, unless they have to. "I can't spend any money on life insurance because I have to buy Christmas gifts," is what I hear each year. (Nice priorities, by the way!) Having been through this for a few years I now plan ahead. Instead of beating my head against a wall trying to get people to...

Keeping Your Pipeline Full

One of the biggest hurdles I've faced in my career has been finding prospects, moving them through the sales process, and turning them into clients, all while constantly being on the hunt for more prospects. It's an endless cycle. (In my industry, it can be even harder to sell something when people ultimately don't want to buy. If your client is a young couple with kids and a mortgage, do you think they would rather spend money on a vacation or a life insurance policy?) Having a good referral system and making networking effective are the best ways to start the process of keeping the pipeline full. Having a center of influence or creating a friendly relationship through networking can save a lot of time and be much less expensive than buying leads. One of the most effective things you can accomplish is to establish a "referral network". This may take some time to get going but if you can find four or five good sources who are willing refer to each other, you can...

You're Going To Be Great At This!

Search This Blog