Skip to main content

5 Reasons to Buy My Book

Although I sell insurance I also enjoy speaking engagements and promoting my book. I enjoy having three things going at once because each of them promotes the others. When I speak, I give examples of my insurance stories, which I mention are in the book. When someone reads my book, they learn that I'm an insurance agent and a speaker. And all of my insurance clients know that I've written a book, and most of them have a copy of it.

As I mention in my book, first and foremost of all the products or services we sell, is ourselves. People buy from people they like and trust. By promoting my book with silly memes people see that I have a sense of humor (somewhat deprecating) and I hope that makes them like me. I'm not going to overthink about why people would like me, I just know that if someone likes me, they'll refer me, or my business, or my book to others.

With this in mind, I hope you are subscribing to this blog, following me on Twitter, LinkedIn, Facebook, Instagram (RIP Google+).

And I hope you do go to Amazon and purchase a copy of my book. Here are a few reasons why.

  1. It's not motivational like other books on sales. Hell, it may make you want out of the business.
  2. It gives you tools you can use immediately. You don't have to pass a course or earn my super special certification. 
  3. It's sarcastic and politically incorrect. One reader actually called me to let me know that she thought I was "profane".  I took that as a compliment.
  4. It's a light read. I've had people told me they read it one sitting. I've also had a few tell me they put it on the back of their toilet and read a chapter at a time. 
  5. Life hacks. Most of the tools and ideas I share in the book can be used in your everyday life, even if you aren't in sales. 
So I hope you click the link below and purchase a copy. And if you like it, leave a review on Amazon. Thanks!


Chris Castanes is a professional speaker who helps sales people succeed through workshops and humorous presentations. For booking information, click here. He's also the president of Surf Financial Brokers selling life and disability insurance in several states.
Labels:

Comments

Post a Comment

Popular posts from this blog

The Telemarketer's Leads - A Dumb Story

For a brief few months I worked as a telemarketer for a small firm owned by a young married couple. The husband was a bit of a hot head and kind of a jerk on occasion, but his wife was nice and had to put up with the guy.  One of their clients was a mobile home company that wanted people to come to the lot and see how awesome their singlewides and doublewides were. As telemarketers we offered incentives like a cooler and camera (back when they weren’t part of your phone) and other assorted giveaways. We got a small commission if we could book the client. My coworkers and I would call from a list of leads that our employers had purchased from someone. These leads were supposedly “qualified” ahead of time, meaning that they had been vetted to meet the needs of the client, the mobile home company. Unfortunately, most of the leads were useless. The people we spoke to didn’t live in the right geographical areas or their incomes were too low.  “Why aren’t you guys closing anyone?” the boss w
Post a Comment
Read more

Planting Seeds Vs. Landmines

Analogies are everywhere in business these days, but the sales profession has some of the best ones. One I have used for years is that when prospecting and marketing for clients, you should be leaving landmines everywhere, because sooner or later, someone will "step on it" and your sales will blow up. Recently, Davan Johnson, a coworker and friend of mine, appeared on my YouTube channel and we discussed prospecting for clients. He used the analogy of "planting seeds" while "preparing for a harvest". I chuckled as I explained that I preferred my more violent analogy. "I'm attaching life insurance applications to the landmine," I said. Feel free to use either analogy when you consider your prospecting plans. Both have the same principle, which is to always look for opportunities to meet people and tell your story.  You never know when one will blossom or explode. Ch ris Castane s is a professional speaker who helps sales people succeed through
Post a Comment
Read more

How Lame Will Your Holiday Party Be This Year?

Over the years I've worked with, and for, many companies, large and small. And as each of these companies varied in size, structure and philosophy, there was also differences in how they handled the issue of a "holiday" party.  As the Christmas party became a Holiday party (and to be fair, not everyone celebrates Christmas and I can respect that), the parties themselves morphed into several formats, or worse, just disappeared altogether.  One company I worked with left the issue to each location's manager to provide for a small "get together" and a small amount of petty cash could be used for refreshments. Since our location was rather small, the manager would order a few pizzas and provide soft drinks in their home. There was an unofficial "bring your own" policy for alcoholic drinks and we even had a gift exchange.  It was all good and everyone behaved, however each year we would receive some story from the home office about how another location&
Post a Comment
Read more