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3 Important Things To Consider About Networking

If you're in sales or self-employed, you probably want more business. One of the best ways to improve your sales is to network. I'm not talking about using social media sites like LinkedIn, but physically meeting people in person. So if you're planning on attending a chamber after hours or realtors' association event? Consider a few things before going.
  1.  Relationship selling is better than transactional selling. People who network build relationships. If your sales are just transactions, your clients won't have any reason to stay loyal to you as a customer. I have built relationships with people at networking events that have led to them becoming clients or great sources of referrals. I'm not going to get those kinds of results by just asking people to buy, like car lots do. I want to get to know my prospects needs, personally, professionally and financially.
  2. Go to networking events often. Here again, you won't build any of the above mentioned relationships if you show up once, never to return. Too many times I've seen people show up at an event expecting immediate results. We even had a gentleman show up with applications ready to be filled out on his first visit. He left that day, angry that we weren't lined up waiting to give him our money. Some of my favorite events happen on a monthly basis and if I miss one or two, that's fine. Relationships are built over time. 
  3. Networking can happen anywhere. I've gotten clients at wedding receptions, after school presentations and sports events. This doesn't mean you are constantly handing out your business cards at social functions, but always be prepared to discuss your work and the other person's work as well.  Rapport can be established anywhere.
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Networking can be a great way to meet people, make friends, meet new prospects and generally have a good time with people who are may also be looking for referrals. 
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