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Think Big With Networking

If you think networking is something you do once a week or just during your local chamber's after hours, then you should understand why you network and what the results of constantly networking can bring. Perhaps we should take a more holistic approach to networking.

On average, each person knows 250 people. Wouldn't it be great if you could cast a wider net? What if you could double that number to 500? That's definitely a wider net. And if you could market to that additional 250 that would be great for your business. And if we look at the bigger picture, networking is great for other things as well, like looking for services, like a dentist or mechanic.

Image may contain: 11 people, people smiling, meme, text that says 'WORKING A ROOM LOOKING FOR PROSPECTS'

A few years ago, LinkedIn did a survey and 85% reported that they had gotten a job because of networking. That's a huge number. If you're looking for another job, or even a career, it would seem that networking could work in your favor.

Here again, don't just look at professional networking groups. Consider civic organizations, charity balls, weddings and other events.  Any event where people gather should be in your sights. Many people still fraternal organizations and lodges to do "old school" networking.

Networking, at its core, is just about trying to meet people. And it can be amazing how many people would like to meet you over a drink or a light snack. Keep in mind the basic rules of networking:


  • No selling! Just have a conversation. If you think the conversation is going well..
  • Ask for a business card. Also, mention that you'd like to continue the conversation over coffee and you'll give them a call 
Don't make it a difficult process, but do try to find all the networking opportunities you can. You make get business, a good business contact or even referrals.

Also, check out "You're Going To Be Great At This!" at  www.ChrisCastanes.com

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