Taking Your Small Business To The Next Level

On a recent episode of the "You're Going To Great At This" podcast, I interviewed Stone Payton, the co-founder of Business RadioX, about his journey in entrepreneurship, the mechanics of scaling a business, and the power of professional coaching. Stone shared his background and how he transitioned into the world of business media.

One of the key takeaways was that scaling isn't just about getting bigger; it's about creating systems and processes that allow the business to run without the constant intervention of the founder. Even those that may sound easy, but it can be a long and time consuming process.

Unlike traditional "hard sell" tactics, Payton also advocates for building genuine relationships. His "pro-relationship" approach to business development, which focuses on providing value first. This process also can take time, but it can also produce much more success and help grow a much more sustainable business.

Of course, this all goes hand-in-hand with knowing the "why" behind the business, as well as keeping your values and ethics that grow a customer base.

The episode serves as a masterclass for entrepreneurs looking to move from being "self-employed" to "business owners." Stone’s insights emphasize that sustainable growth is built on the foundation of strong relationships, disciplined systems, and the humility to seek guidance through coaching.

Watch the full episode here and please subscribe!

Chris Castanes is a humorous speaker who helps sales people succeed through workshops and humorous presentations. His new book, "Nearly Motivated" is available on Amazon. For booking information, click here. His new podcast, "You're Going To Be Great At This!" is available on most platforms. He's also the president of Surf Financial Brokers selling life and disability insurance in several states.

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