I just got off the phone with a fellow insurance agent. She was dejected because she hasn't been able to see her clients and feels that she can only network effectively in person. This is a very good agent who has built a decent book of business from scratch. She works hard and is great at earning the trust of her clients, resulting in good referrals.
With the Coronavirus effectively shutting us all down, it can be hard to sell anything, and for some people, the telephone is NOT the best answer. I mentioned that she has a profile up and running on LinkedIn, which I had seen. As a matter of fact, she had some endorsements on there, plus a good number of "connections". With this in mind, I commended her for already having in place something to work from.
"Are you a member of any groups on LinkedIn?" I asked. She said no. Big mistake. "Have you reached out to any of your connections?" Again, no was her response. She then said that she hadn't thought of using LinkedIn that much. Really?
If you haven't used LinkedIn during this health crisis, you're missing out. It's a fabulous resource right at your finger tips. And the best part is that while you're trying to figure out a gameplan from your home office, so is everyone else. In effect, the virus has leveled the playing field.
Take some time to check your profile. Is it up to date? How about that picture of you? Is it a professional head shot or a picture of you at the beach drinking a beer? If you're not sure what you should have on your profile, take a look at your peers and/or competitors.
But this is just the beginning of your LinkedIn journey. There are other simple steps but you can take to get results. In the next post I'll give you a few pointers on how to make your time on LinkedIn a worthwhile experience, and if nothing else, you'll have a foundation to work from after the Covid-19 is long gone.
Stay home, and please stay healthy. And in the meantime, check that profile of yours.
Chris Castanes is a professional speaker who helps sales people succeed through workshops and humorous presentations. For booking information, click here. He's also the president of Surf Financial Brokers selling life and disability insurance in several states.
With the Coronavirus effectively shutting us all down, it can be hard to sell anything, and for some people, the telephone is NOT the best answer. I mentioned that she has a profile up and running on LinkedIn, which I had seen. As a matter of fact, she had some endorsements on there, plus a good number of "connections". With this in mind, I commended her for already having in place something to work from.
"Are you a member of any groups on LinkedIn?" I asked. She said no. Big mistake. "Have you reached out to any of your connections?" Again, no was her response. She then said that she hadn't thought of using LinkedIn that much. Really?
If you haven't used LinkedIn during this health crisis, you're missing out. It's a fabulous resource right at your finger tips. And the best part is that while you're trying to figure out a gameplan from your home office, so is everyone else. In effect, the virus has leveled the playing field.
Take some time to check your profile. Is it up to date? How about that picture of you? Is it a professional head shot or a picture of you at the beach drinking a beer? If you're not sure what you should have on your profile, take a look at your peers and/or competitors.
But this is just the beginning of your LinkedIn journey. There are other simple steps but you can take to get results. In the next post I'll give you a few pointers on how to make your time on LinkedIn a worthwhile experience, and if nothing else, you'll have a foundation to work from after the Covid-19 is long gone.
Stay home, and please stay healthy. And in the meantime, check that profile of yours.
Chris Castanes is a professional speaker who helps sales people succeed through workshops and humorous presentations. For booking information, click here. He's also the president of Surf Financial Brokers selling life and disability insurance in several states.
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