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Finding and Staying In Your Rut

In the old west, as wagons would cross the prairies, the wheels would leave imprints in the dirt. As the wagons were travelling in a line, each wagon driver would try to keep his wheels in the ruts of the wagon in front. This gave a smoother ride and resulted in less wear and tear on the vehicle. In general, it was much easier to move along if one stayed in their ruts.

When we think of a rut, we think of doing the same thing over and over as monotony grows. But that is the negative connotation. A rut can also be thought of in a positive way, as a good habit (or series of habits) help you succeed.  And one thing to know is that someone else's rut may not necessarily work for you.



This is why you need to create a rut that works for you. You may like to get up early to workout or read something motivational while others may want to sleep in and stay in the office. Or your rut may be the way you find prospects, or things you say when closing a sale. You could have a weekly rut that works by the day, ie Mondays is networking, Tuesday is paperwork, etc.

The process will entail a lot of trial and error, and could take months. Look for the things that are working, while trying new things. Don't wait around to begin the process though, because once you find your rut your sales will be more consistent and will improve incrementally. Consistent sales leads to less stress, which we have enough of already.

Stick with a succeeding rut and lose the activities which slow down your wagon.


Chris Castanes is a professional speaker who helps sales people succeed through workshops and humorous presentations. For booking information, click here. He's also the president of Surf Financial Brokers selling life and disability insurance in several states.

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