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4 Sales Strategies During the Coronavirus

With people having to stay indoors and away from others, the already tough life of a salesperson is just getting tougher. But there are steps you can take to work your way through this and be prepared to rebound once things get back to normal. And they will eventually.

What can you do to keep afloat while everyone is "socially distant"? Here are a few ideas.

  1. Don't stop working! Keep marketing yourself, calling your existing clients and letting them know you are available, whether over the phone or Skype or whatever, to discuss their needs. When things do turn around, you'll be top of mind. Take advantage of social media like LinkedIn as well.
  2. Learn to use Zoom if you haven't already. This video presentation platform is great for meeting with clients and especially if you talk to groups of people. 
  3. Get caught up on webinars. While you're stuck indoors, do something productive instead of watching Netflix. Tons of companies have live and archived webinars for you to get you up to speed on changes in your industry and product updates.
  4. Keep your pipeline full. Your prospects may be quarantining themselves, but that won't last forever. Again, work the phones and book those appointments for down the road. 

Hopefully these tips will help you keep your sales business afloat during this time of crisis. And I hope you all stay safe, healthy and successful. As usual, if you have any other suggestions, post them in the comment section.


Chris Castanes is a professional speaker who helps sales people succeed through workshops and humorous presentations. For booking information, click here. He's also the president of Surf Financial Brokers selling life and disability insurance in several states.
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