This blog usually has actionable sales tips and advice to help you succeed in your business. This time, I wanted to take a look at another part of your business, which is scheduling appointments or sales calls or whatever you need to schedule. Having a scheduling calendar that your prospects can make your job so much easier. Instead of calling back and forth to pin a time to meet down, you can let your prospect/client pick their own time. According to FinancesOnline.com, online scheduling can lead to 26% more customers, so sharing your calendar is a real no-brainer. I have a Google calendar that I use to book appointments, but I have also been using Calendly and sharing it on my website and social media. The two calendars are supposed to sync up to avoid double bookings, but recently I discovered an issue. I had blocked out a couple of days on my Google calendar for a business conference, but Calendly was still showing those days as available. After trying to find a way to f...
If you're anything like me, you hate to cold call. Especially when the weather is nasty. But when I first started out in the business, I had to "drop in" on people because I didn't have any contacts or referral sources. Working in a B2B setting was difficult to get the decision maker when he or she was out playing golf or "taking the rest of the day off" when it was nice and sunny. I did realize, however, that the odds of contacting business owner and manager increased greatly when the weather was bad. I also realized that the worse the weather was, my competitors wouldn't be out in it either. That left me, alone in the rain or sleet or hail, to call on prospects that I wanted to convert to customers. And it worked more often than not. If you're having a hard time trying to pin your B2B prospect down, try making an in-person visit or a phone call when the weather is bad. It may work for you. Chris Castane s is a humorous speaker who helps sales ...