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Paying The Mentor Forward

Many of us who have been in sales and marketing for a while have been fortunate to have someone mentor us early on in our careers. The best mentors help us negotiate the potential roadblocks that could keep us from sales success. We lean on them because if we can learn from their mistakes, we won't make as many of our own. As I have said in the past, a good mentor should have no financial connection to your business. I'm not saying they can't, but the best possible scenario is one in which their income doesn't depend on your production, like a manager. And although they may be a good mentor, it's not ideal. When I first got into  door-to-door  selling insurance I didn't know what a mentor was. But there was a kindly older man who felt bad for me and the rest of our sales crew. He'd always say something like, "You're doin' good! Hang in there!"  This guy had been with the company for decades and was actually successful, despite a horrible st
Recent posts

A Fun Conversation with Angie Cowger

I try to attend networking events when I have the time. These meetings can be productive if you can work the room (or in this case, table) efficiently.  The group I had lunch with consists of about 25 people, some of which I have known for a while, but there are always new faces passing through. A few months back, one of the newbies was Angie Cowger. She and her husband own and operate Custard Stand Chili, selling their chili and chili soup to grocers across the southeast.   I managed to get her to have a conversation with me via Zoom a few weeks after meeting her and it turned out pretty well. Have a peek and please subscribe to my channel. Ch ris Castane s is a humorous speaker and former comedian who helps sales people succeed through workshops and humorous presentations. His newest book, "Nearly Motivated", is yet another humorous look at sales. For booking information,  click here.  As president of  Surf Financial Brokers   he sells life and disability insurance in seve

Another Fun Podcast Experience

Over the last few years I have realized that I really enjoy being a guest on podcasts. I've been featured as a guest on about a dozen and they have always been fun. The hosts are as diverse as their podcasts. One host was apparently in the Middle East while others were comedians or local entrepreneurs.  Recently I was asked to share my experiences on the Sales Hindsight with Patrick Kagan of the PK Solutions Group. I met Patrick through a group on LinkedIn and he has been a great supporter of my work, even contributing a blurb for my newest book, "Nearly Motivated".  He's an internationally renowned author and speaker as well.  We had a great talk and I wanted to share it with you. We discuss branding yourself and using humor, among other topics. Patrick is a skilled host and makes the podcast informative AND interesting.  Take a listen here and let me know what you think. Ch ris Castane s is a humorous speaker and former comedian who helps sales people succeed throu

A Conversation On Marketing To Real Estate Agents (And other stuff)

I recently had a great conversation with Bill Whitaker, realtor and owner of RawtapeRPM.com. Bill talks about his time in the real estate business, and his journey that led to running a business as a consultant and coach for real estate agents all over the country.  Below is the footage of the conversation. Please subscribe to our YouTube channel. Ch ris Castane s is a humorous speaker and former comedian who helps sales people succeed through workshops and humorous presentations. His newest book, "Nearly Motivated", is yet another humorous look at sales. For booking information,  click here.  As president of  Surf Financial Brokers  ,  he sells life and disability insurance in several states.

Do You Use Salty Language?

Let me start with saying that there are only two times when someone is okay using profanities. The first is if the "curser" is under 3 years of age. There's something oddly adorable about a toddler dropping f-bombs, especially when the parents of said child feign any knowledge of "where she heard that". Fun and cute at the same time. The other situation would be if the person using blue language is over the age of 85 and female. Hearing grandma threaten to "stomp a mudhole in your ass!" would make every kid laugh because they knew she wasn't that serious. This example is only made better by memories of my Greek grandmother watching professional wrestling and yelling at the TV.  Get your copy of "Nearly Motivated" here  https://tinyurl.com/3tp37psa In other than these two situations, keep the cursing to yourself, or your friend group. And maybe that group of guys from church you hang out with. But definitely keep it away from work and prof

My Short Post On Social Media

Are you leveraging social media to help your business? Are you posting daily and creating content like the "experts" say to do? Most importantly, are you getting results? I've tried using most of the more popular platforms for my insurance business, as well as my writing and speaking business. To say the results are "mixed" would be generous. This may be because I really haven't invested much into advertising on these platforms.  The way I see it, when Facebook, for example, allows me to set up a free page for my business, that is like a "free trial" to see if I can get any interest in my product or service. After nearly 15 years of this trial period, I have garnered little to no business.  One can come up with two arguments here. The first is why would you throw money at advertising when you haven't seen any returns. The other side is that "you could have done better if you had quit being a tight ass penny pincher." Fair enough. But

The Telemarketer's Leads - A Dumb Story

For a brief few months I worked as a telemarketer for a small firm owned by a young married couple. The husband was a bit of a hot head and kind of a jerk on occasion, but his wife was nice and had to put up with the guy.  One of their clients was a mobile home company that wanted people to come to the lot and see how awesome their singlewides and doublewides were. As telemarketers we offered incentives like a cooler and camera (back when they weren’t part of your phone) and other assorted giveaways. We got a small commission if we could book the client. My coworkers and I would call from a list of leads that our employers had purchased from someone. These leads were supposedly “qualified” ahead of time, meaning that they had been vetted to meet the needs of the client, the mobile home company. Unfortunately, most of the leads were useless. The people we spoke to didn’t live in the right geographical areas or their incomes were too low.  “Why aren’t you guys closing anyone?” the boss w