When you meet with a prospective client do you have materials on hand the prospect can take with them? Business cards, brochures and assorted "swag" can be useful tools, but I have learned one effective way to make an impression while talking to the client. Typically I meet clients through referrals or networking events. When I get an opportunity to meet with the prospect in a one-on-one setting it's usually in a coffee shop or a small diner. During this meeting I will give the prospect a tri-fold brochure with information about my business, website, testimonials and other "boiler plate" language. The most vital part of the brochure is the back cover, which is where I place a list of the products and services I offer . I find that the best approach is to start off by introducing myself (if they haven't met me before) and get a conversation going. While doing that I hand them the brochure, showing the front with my contact information, and casually flippi...